This plant, Fritillaria michailovskyi, is a good example of the power of modern growing practices. Twenty years ago it was still a rarity. Now it is one of the commonest Fritillaria in commerce. I've heard grumbling from long-time growers that the plant in commerce is a much pumped-up version of the original.
Fritillaries are a bit like tropical fish: once you start to collect them, it's hard to stop.